Narrative driven MV with a mix of silly and personality to compliment the contents of the song and series it belongs to.
Client
Sojiro
Release
Feb 2, 2025
about the project

purpose

Create a loopable and visually engaging scene with 3D, motion graphics, and 2D art that reflects the outrageous playfulness of ダンダンダン and  and its opening song オトノケ.

deliverables

  • YouTube Video [ MP4, 1920x1080, 30fps ]
  • Thumbnail [ 1920x1080, PNG]

goals

  • Create a visually engaging and playful music video that captures the essence of ダンダンダン and オトノケ
  • Play with two different aesthetics
  • Weave in a subtle story and end the music video on a gentle message of grattitude.

process / creative experimentation

The MV was originally meant to be a short loop, but by the time it was a short loop it was too cool to not turn into something more. 宗次郎 was open to any final product so long as it was able to capture the essence of オトノケ/ダンダンダン, and having seen ダンダンダン, I wanted to take inspiration from the intensity of the opening visuals while allowing it to breathe as its own original piece.

inspiration (below)
initial concept loop (below)

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